SEARCH ENGINE OPTIMISATION (SEO) - Falkirk, Stirling & wider Forth Valley
What is SEO? Can it help my business? How do I get to the top of page 1 on Google?
What will it cost me to do so? Is it worth the investment?
Search Engine Optimisation or SEO for short is forever changing, the goal posts move every time Google (and Bing/Yahoo but mainly Google) make algorithm changes. Essentially for users to continue to trust Google as the primary search engine in the UK and beyond, when they (the user) type in a search term into the search bar, Google will try to serve up “relevant” websites to fulfil their request. With each algorithm change, the SEO goal, to achieve high page 1 rankings, becomes more difficult, especially when the search terms are highly competitive. It is this quest to provide relevant content based on your search query that continues to make the job of optimising websites for “search” the challenge.
How does it work? Is it true that the majority of the traffic/enquiries come from the top of page 1 for any given search term? How can I possibly compete?
There is a science and methodology to running an SEO campaign in tandem with other elements of the digital marketing mix. It is not easy to do, there are many factors to consider and the landscape is constantly changing and evolving. (thanks Google, again!)
Our SEO team have developed an SEO strategy which has proven to be extremely effective in generating the results that our clients have come to expect.
Leave everything to CALAD Media, a company you CAN trust!
Position 1 in organic search results,
will get approx' 40% of the web traffic for that particular search term. That is the size of the prize.
HOW WE DO IT
So what now? How do you get my website ranking high on page 1 for my chosen search term(s)?
Sadly we cannot guarantee the No1 position, however, we will establish what can be achieved and how long it will take to do so.
Firstly we will review your existing website and digital footprint against your direct competitors. We will review your “ideal” search terms to rank for against likelihood of success, in terms of low/medium and highly competitive search terms. We will optimise for both on-page and off-page on your website. We will run a social signal campaign and also an ethical white-hat back linking campaign too.
By this stage, we will probably know more about your competitors’ online presence than they do.
Once we have all the data, we will then recommend short, medium & long term goals for search terms to optimise for. The ones we will target initially will rank within a fairly short period of time, (i.e between 6 weeks and 3 months). The set-up stage of any SEO campaign is fairly extensive and time demanding of our team, that is reflective in the on-going monthly costs. This IS an investment in YOUR business and to get the best possible returns, should be viewed as very much a medium to long term investment to get the best ROI possible.
If you want to rank higher when customers Google your business keywords, get in touch now to find out more.